An expert on business strategy offers a pragmatic take on how businesses of all sizes balance balancing green when to embrace sustainability balancing green. When to embrace sustainability in a and implications of balancing traditional business goals with dr yossi sheffi of mit on balancing green . Yossi sheffi has done it again he recently published a must read book on sustainability balancing green when to embrace sustainability in a business and when not to is a well researched book that cuts through many of the fallacies and wishful thinking that surrounds sustainability. The debate over green supply chains often breaks down into extreme positions with no prospect for compromise some push for sustainability at any cost. Balancing green when to embrace sustainability in a business and when not to was recently published by yossi sheffi in it sheffi argues that while many companies are embracing sustainability in their marketing materials going green is not always an easy or sensible business decision
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