Consumer behavior issues including perception decision making information search attitudes beliefs categorization consumer research methods learning motivation memory culture subculture and the diffusion of innovation. Consumer behavior is a hotbed of psychological research as it ties together issues of communication advertising and marketing identity you are what you buy social status decision making and mental and physical health. The lesson addresses consumer behavior in marketing consumer behavior is explained and the way companies learn about consumer behavior is. News about consumer behavior commentary and archival information about consumer behavior from the new york times
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